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An article at The Atlantic explains it. "Riders prepared for the occasion, including the many women who were taking to the new hobby. Many new gowns are already ordered and will be worn on Bicycle Day if the weather will permit... Stores competed to attract the crowds. At the Tinkham Cycle Company, for example, the Royal Hungarian Band played, bicycle bells rang, acetylene and electric lamps flashed, and visitors gawked at bikes with three, four, six, or ten seats. Every customer took home a lily bulb to plant; the owner of the handsomest and tallest flower could redeem it for a hundred-dollar bicycle come June."
Of course, that was back before global warming. Back when bikes could be ridden in mid-February. Nowadays there's 4 feet of snow on the ground in Boston. HEY! Wait a minute! What the?!!? (Boston would be in no shape to host a "bicycle day" this year! I'm expecting my third grandchild, to be born in Providence RI, just down the way from Boston, and the Missus is having a heck of a time finding transportation to get there.)
Happy Bicycle Day!
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