I've seen this truck before, and mentioned it on the Bike Nazi. Well... it was back!
I don't know who drives it, but I can make a few guesses. I'm guessing he subscribes to the theory that bigger is indeed better. (It's gotta be a "he" - women grandstand in a different way.) I'm guessing his truck is a big part of the image he wants to portray to his fellow Americans. I'm guessing he's a "git 'er done" kind of guy. (And he must earn a halfway-decent living, because what does a truck like this cost? $40K? $50K? And once you sign the papers, what does it cost to move it down the road? It probably costs $200 to fill it with gas, which I bet it burns with astonishing enthusiasm.)
If you asked him why he chose this particular vehicle, would he deny that he's trying to impress others, or would he gladly acknowledge it?
He'd probably declare that he needs all that capacity to haul stuff, or to tow his boat. Or to go on 4-wheel-drive adventures. (Good one, huh?) But on most days, it probably moves him and his briefcase.
He'd almost certainly wax patriotic - citing his freedom to drive whatever the hell he wants to drive.
And indeed, that freedom is a great thing.
People are free to make all sorts of stupid decisions. And those decisions frequently have an impact on others.
Think of the space it takes to park a beast like this, in private or in public. (It probably won't fit in a conventional garage. You could likely park 20 bicycles in the bed of the thing!) Think of traffic congestion... a big problem in this booming community. If everybody chooses a twice-as-big vehicle, traffic congestion is doubled. Think of how it impacts the fuel supply/demand ratio.
You might say, "Ah, Bike Nazi - you're just envious."
Would I trade my bike for his truck?
Only if I could immediately turn around and sell the truck, buy a sweet new bike and pocket the difference. If I had to trade modes of transportation, and the accompanying expense and baggage... no thanks!
(I ride a bike for the "macho" image. I don't want to harsh his truck-buzz, but it seems to me Mr. Git 'er Done in his giant pickup is just a girly-man. Criminy! My momma could drive that big ol' truck, if she could climb into it!)