I boldly predict this product will not catch on in any big way.
(I try to not let my bike out of sight if it's not secure. And if I need to lock it, I use an old-fashioned chain and padlock. Yeah, it's not a sure bet, but it will deter an opportunist or a joy-rider. And it takes 15 seconds to lock the bike up... the pedal thing could take five minutes or more. Hint - if you use a chain you can reduce the chance of it scratching your valuable ride by encasing it in an old bike tube, with the valve-stem section cut away.)