Liquid Force!

On several occasions, I've spotted a big ol' shiny red Dodge turbo-diesel pickup, occupying space near the office. And my eye has been drawn to the decal in the back window.



"What exactly is 'Liquid Force'?" I would wonder.

Perhaps the truck burns "Liquid Force." (I'd feel better about paying $4.80/gallon for stuff called "Liquid Force," than for stuff called "#2 diesel.")

Or maybe the guy drinks "Liquid Force" in the downtown bars on Saturday night. (You know, a "Ten Feet Tall and Bulletproof" thing.)

Or perhaps "Liquid Force" is a fancy name for testosterone. (In the Dog World, I believe "Liquid Force" is dog-whiz... but I digress.)

I couldn't figure out what would possess a truck owner to put a "Liquid Force" decal in the window of his truck.

Well... silly me! My imagination was running way too wild. I checked on the Worldwide Web, and Liquid Force is a brand name for water-ski equipment of some variety. (And I bet the guy probably pulls a big ol' ski boat with that big ol' red truck from time to time.)